Overview

Aloft Dallas Downtown is being developed as a partnership between Starwood Hotels & Santa Fe IV Hotel, LP).

Starwood Hotels & Resorts Worldwide, Inc. has signed deals with four development companies to open seven aloft hotels in the state of Texas. Developers involved with the aloft projects include the following: HAC Partners, Summit Hotel Properties, Santa Fe IV Hotel and 5434 Westheimer. Groundbreaking for all the aloft Texas properties is scheduled to happen in 2007-08.

As a Vision of W Hotels, aloft is shaking up the lodging industry with urban-influenced design, accessible technology, style and a social atmosphere. aloft offers a total sensory experience, with guest lofts featuring loft-like nine-foot ceilings and oversized windows to create a bright, airy environment. The centerpiece of the loft room is the ultra-comfortable signature bed, and large stylish bathrooms complement the guest experience with oversized walk-in showers and amenities created by Bliss(R) spa. Each guest loft is also a combination high-tech office and entertainment center, featuring wireless internet access and plug & play, a one-stop connectivity solution for multiple electronic gadgetry such as PDAs, cell phones, mp3 players and laptops - all linked to a large flat panel HDTV ready television for optimal sound and viewing.

Designed in conjunction with world renowned David Rockwell and the Rockwell group, aloft stays true to the W brand's heritage, offering atmospheric public spaces designed to draw guests from their rooms to socialize and make friends. Guests can read the paper, work on their laptops via hotel-wide wireless internet access, play a game of pool or grab a drink with friends at the re:mix communal lobby area and bar w xyz. The re:charge fitness center and splash, the indoor or outdoor pool, give travelers options to de-stress and re-energize; while re:fuel by aloft, a one-stop food and beverage area, offers sweet, savory and healthy food, snacks and beverages to grab & go, 24-hours a day.

About Aloft

Aloft and W Hotels are hotel brands of Starwood Hotels & Resorts Worldwide Inc. Carrying the DNA of W Hotels, aloft is a new destination sensation featuring loft-inspired design, accessible technology and a stylish urban attitude at an affordable price. The first aloft hotels are targeted to open in 2008, with locations expected to be anytown/anywhere. Starwood anticipates the first aloft hotels to open in 2008, with 500 properties worldwide expected by 2012.